Spotify: Deep Cuts

Emerging artists won’t survive in the age of micro content without a die hard fan base. Our social campaign invites the artist to meet their audience where they’re at like laundromats, the salon, or bodegas for intimate concerts in their local community conveniently accessed through a map on the Spotify app. 

Voted Best Design by Spotify at D&AD Shift NYC ‘24 Campaign Review. 

strategy: Christina Jones
copywriter: Lois Cheaye,  Cindy Bien-Aime 
art director: Vance Gorman Jr.,  Lee Heflin 
designer: Ryan Jada,  Arman Gibbs