Spotify: Deep Cuts
Emerging artists won’t survive in the age of micro content without a die hard fan base. Our social campaign invites the artist to meet their audience where they’re at like laundromats, the salon, or bodegas for intimate concerts in their local community conveniently accessed through a map on the Spotify app.
strategy: Christina Jones
copywriter: Lois Cheaye, Cindy Bien-Aime
art director: Vance Gorman Jr., Lee Heflin
designer: Ryan Jada, Arman Gibbs