Airbnb: First to Third Spaces

Developed a social campaign that uses Gen Z’s online connectivity to deliver meaningful IRL experiences through Airbnb. The social campaign expanded the Airbnb Host to include neighborhood voices as UGC (user generated content) creators and experts on neighborhood experiences on the Airbnb Experiences map.

1st Place for D&AD NYC ‘24 Brief in a Day Campaign.   

copywriter: Lois Cheaye, Kev Clarke. 
art director: Zenobia Bholai, Daniel Randall, Lee Heflin. 
designer: Jobanny Cabrera.